Sponsoring activities

The Lotos Group is one of the most active sponsors in Poland and in the overall region. We have finally breathed a sigh of relief since for more than a year the pandemic situation in 2021 made it possible to run practically all of the planned sports and cultural projects and corporate social responsibility projects. One very important idea always guides us in our planned activities: doing business with a human face. The Lotos Group treats the idea of corporate social responsibility not just as a meaningless slogan but as part of its strategy which we are implementing every day in the life of the organization. For us this is a mission in which we provide special care to children and youth. In 2021 nearly 8,000 children and youth took part in all of our social and sports programs. We support not just professional sports but also amateur sports. When we get involved in cultural projects, the main criterion we use to select initiatives is the promotion of the region in which the Lotos Group’s plants are located.

I can speak of our collaboration only in superlatives because Lotos has always been a sound and reliable partner. Stabilization is very important in sports, and Lotos has always been there for us in beautiful and more challenging moments alike. The Lotos Group has been the General Sponsor of the Polish Skiing Association for nearly 20 years. During the term of our cooperation, we have cultivated strong and comprehensive ski jumps. Even so, it is worth emphasizing that Lotos stands not just behind the successes of our ski jumpers but above all the Association’s overall development and the successes of our representatives in other sporting disciplines, too, i.e. Alpine skiing, snowboard and skiing races.

This is now my second decade of affiliation with the Lotos Group. I won the Polish and European championships in rally cars bearing its logo. Now we are jointly striving to do the same in the world championships. For Lotos this is an opportunity to promote its brand globally and extend the reach of its products. In 2021 we won 3 rallies together and we stood on the podium 6 times. This made us the world vice-champion! Thanks to the trust shown by the Lotos Group we can continue starting and jointly win more laurels. This ambitious sports and business objective can only be achieved with sound and loyal partners such as Lotos.

The Lotos brand is our long-term partner on whom we can always count during the Tour de Pologne. Our national race is the largest annual sports event in our part of Europe. It can be held precisely thanks to brands like Lotos. The support, mutual trust and appreciation for the needs and opportunities we give one another represent a value that would be hard to overestimate. The Lotos Group is a partner that grasps perfectly well how much value top level sports promotion can provide. Together we have built an event that has become a conduit to showcasing Poland across the world. We are constantly developing.

The enormous support Poland’s national team receives from the Lotos Group makes it possible to focus on achieving the best sports results. Together, we regularly advance to the world’s largest football events, and we provide all Polish nationals with unforgettable emotions. We believe that our football adventure will last into the upcoming years and that our cooperation has produced reciprocal benefits.

Our collaboration with the Lotos Group started nearly twenty years ago. In 2004 we signed the first sponsorship contract according to which the Group became our Titular Sponsor. This precipitated not just a name change to LOTOS Jazz Festival Bielska Zadymka Jazzowa but above all to the dynamic development of this event, which in the course of several years became one of the largest jazz festivals in Poland and Central Europe. Thanks to this cooperation the Polish public has regular contact with the most interesting jazz projects from around the world, while last year’s concerts given by two giants of the trumpet, namely, Wynton Marsalis and Chris Botti represent clear evidence of that. While extending our thanks for cooperation to date, it is with hope that we gaze into the future as in 2023 the festival will celebrate two jubilees: the 25th anniversary of the Bielska Zadymka Jazzowa and the 20th anniversary of cooperating with the Lotos Group in its role as the Titular Sponsor.

The Gdynia Music Theater has been working with the Lotos Group since 2019. The Lotos Group supports the Theater in its role as the Main Patron. As the Theater Director I am proud and grateful that thanks to large and sound partners such as the Lotos Group our Theater has been able to develop steadily from year to year and present new productions to our audiences. I believe that as the largest music stage in Poland we are a reliable partner and that jointly we can produce many artistic projects.

2021 was another challenging year for culture. The first few months marked subsequent waves of the pandemic and for the first time it saw activity shift to the internet, while attempting to measure up to the expectations of the public which had become somewhat bored with participating in culture online. In turn, autumn and the end of the year were, on one hand, joyous encounters with live theater, while on the other hand, they entailed efforts to address the needs and expectations of viewers in terms of the post-pandemic world, also the cultural world. Meeting these needs and simultaneously providing the highest level of proposed artistic events also involved an enormous financial challenge which the Baltic Opera could not have shouldered without the support provided by the Lotos Group